Overview

There are often blind spots in a business’s sales strategy, either from a lack of resources or lack of support and those blind spots can lead to thousands of lost sales per year. This is especially true when the Foodservice industry currently accounts for 51% of the family food dollar - more than double what it was in 1955.

In order to alleviate one of these blind spots, Panera Bread utilized Flobile’s expertise in building prospect databases, email campaign customization, and marketing services to create a new catering customer base where there was previously none.

By doing this not only was Flobile able to demonstrate how much of the market was being missed but were also able to make it easier for those potential prospects to take advantage of the client’s services and provided the business with a metric to measure success.